The company’s process began with an evaluation of the recruitment landscape:
Sites such as LinkedIn or Indeed may work well for white-collar workers, but are not the light-weight experience most blue-collar workers are looking for. Meanwhile, sites like Craigslist are anonymous and overly broad.
While other platforms exist to help find new workers and expand one’s list of construction contacts, no other service offers the focused and simple experience Vest can.
As the "LinkedIn of the construction industry," Vest is building a stronger network of tradespeople to connect and learn from each other, buy and sell tools and equipment, and, of course, post and find jobs.
At the core of the app:
Much of the development work had been done prior to my arrival on the project. However, although many UI elements were in place and a sort of color scheme had been implemented, an actual brand had not been developed. Although I had originally been contracted to produce marketing materials, the project's scope quickly expanded into brand building and UI refinement as well.
For the most part I worked as the sole designer for both marketing and product, collaborating directly with the founder and CEO for most of 2024.
Materials for Vest included videos for social posts, magazine ads, trade show booths, various collateral, swag, and more.
The Vest app launched in August of 2024 and continues to grow and evolve, adding features and supporting connections across the construction industry.
